book marketing

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How to Define Your Ideal Reader When You’re Just Getting Started

Nearly every article I read about marketing books starts with the same idea: identify your ideal reader. Which makes sense. If we have a picture in our minds of who our ideal reader is, we can tailor our books, our blurbs, and all our marketing to that person. We can’t expect our books to appeal […]

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Random Thoughts on Publicity for Self Published Authors

  The biggest problem for self-published authors is getting people to hear about their books. In this world where over 10 million titles are published each year, we as authors have an increasingly difficult time getting anyone’s attention for our books. The internet, of course, offers nearly unlimited options for finding readers. With all the

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