Seven Tips for how to Juggle Writing and Marketing


Like most authors, I’m finding learning how to build a platform, a blog following, use Twitter and Facebook, and just plain market my books an overwhelming task. Something that makes it harder is the sheer…

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Setting up a Blog Tour


One popular method of marketing books online is through a blog tour. Think of this as a virtual speaking tour. Instead of travelling to different cities to speak to audiences about your book, you simply…

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Five Writing Blogs Reviewed


I’m always on the lookout for blogs that offer helpful tips and resources for independent authors trying to write, publish and market their books. Here’s a few I’ve just found: CS Lakin’s Live Write Thrive…

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On Writing and Reviewing


I’m always on the lookout for good book marketing strategies. But it’s hard to know which ones to try. What worked well for someone else may be a complete waste of time for me. One…

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Marketing versus Advertising


Are marketing and advertising the same thing? Lots of people think so, including many of the subsidy publishers whose ads pop up regularly on my computer screen. When I look at their ads and investigate…

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Seven Reasons Every Author Needs a Platform


Some of what I’ve learned about creating a platform was covered in my last post. And yes, it’s a lot of work. Sometimes tedious and often seeming like a never-ending task that yields few results….

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How to Create a Platform


When I started writing my book, the only platforms I knew about were the stages speakers stood on or lists of promises compiled by political parties. My focus was on writing the book. I figured…

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You Too Can Make a Video


Video is becoming one the preferred methods of exchanging information. So it’s a technique every book marketer needs to use. Because of this, it’s well worth your while to create some videos about your book’s…

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The Absolute Basics of Book Marketing


When I started writing my book, I had no idea that I would have to market it. Wouldn’t that be the publisher’s problem? Absolutely not! While I had no idea how to market and sell…

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