Finding out that authors also have to be marketers was a shock to me, probably more than finding out the Easter Bunny wasn’t real. Learning to be an effective marketer has proven to be more difficult than learning to write in the first place. So I’m always on the lookout for good marketing tips. Here’s …
Here are three more book marketing books I’ve read and found to be useful in the making sense of book marketing and thinking up specific strategies. The Weekend Book Marketing Makeover This is another offering from Duolit, and it is an excellent little guide. In fact, it’s probably now my favorite marketing resource. This guide …
After reading Nick Thacker’s new book Welcome Home: The Author’s Guide to Building a Marketing Home Base, I ended up with about four pages of notes and a lengthy to do list. Welcome Home offers some great advice for any author trying to build a platform and ultimately, sell more books. Many of the book’s …
Platform: Get Noticed in a Noisy World is the book I’ve been waiting for, the book I wish I read years ago. As the second subtitle states, author Michael Hyatt lays out “a step-by-step guide for anyone with something to say or sell.” Clearly, concisely and in easy-to-understand prose, Hyatt gives instructions from product development, …
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Every blogger wants traffic, but how do you drive traffic to your blog? I’ve heard over and over one good way to do that is to develop relationships with other bloggers. How will that help? Because you might be able to help each other. The other blogger might be willing to interview you, review your …
When I started writing my book, the only platforms I knew about were the stages speakers stood on or lists of promises compiled by political parties. My focus was on writing the book. I figured I would worry about the publishing and selling part later. Big mistake. I’ll tell you why in my next post. …
One popular book marketing strategy is the book signing. We’ve all seen them: the author sits in a book store (or other public place) with a pile of books, ready to sign them for anyone who wants to buy them. Some people think they are a great way to sell books, others think they are …
When I started writing my book, I had no idea that I would have to market it. Wouldn’t that be the publisher’s problem? Absolutely not! While I had no idea how to market and sell books, I was able to start from what I had learned about marketing from a prior job in health care …