Marketing versus Advertising


Are marketing and advertising the same thing? Lots of people think so, including many of the subsidy publishers whose ads pop up regularly on my computer screen. When I look at their ads and investigate…

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The Absolute Basics of Book Marketing


When I started writing my book, I had no idea that I would have to market it. Wouldn’t that be the publisher’s problem? Absolutely not! While I had no idea how to market and sell…

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